Internal Brand Awareness Campaign

IABC Gold Quill Award

AMG was retained for a two-year branding execution to combine LORD's 24 divisions under one brand. 2,300 global associates participated in AMG 's proprietary BrandMat^® exercise with the meetings held in nine countries around the world and in seven different languages.

New Brand Launch

AMG utilized its four-step branding process to research competitors and find a point of differentiation. We then developed a strategy and applied the new branding to a new website, email blasts, tradeshow graphics, brochures and direct mail.

New Brand Launch & Integration Plan

AMG developed and produced the complete brand integration after the acquisition of Excel Polymers for its new corporate owners Hexpol. The launch of the new brand included announcement and image advertising, sales support materials, tradeshow booth development, online and PR components.