Sherwin-Williams Chooses AMG As PR Agency
AMG has been selected as PR agency for the White Lightning® brand of Sherwin-Williams. White Lightning is one of the largest premium caulk and sealant manufacturers in the U.S. AMG's multi-tiered plan includes a mix of news releases, feature articles, grand opening planning and coordination, and event planning. Sherwin-Williams has been a long-standing client of AMG for marketing support.
AMG Expands PR/Media
In an effort to expand our agency offerings, we continue to grow our public relations/media service department with the addition of Heather Schlosser. Heather will work with AMG PR Director Len Nowosadzki to establish PR strategies and tactics, write articles and press releases, manage and coordinate Vocus (PR management software), as well as media planning and placement. For more information on AMG PR capabilities, please contact your Account Executive.
AMG & Parker Collaborate to Produce "The Parker Book"
AMG collaborated with multiple divisions of Parker Hannifin to produce the Critical Hydraulic and Pneumatic Maintenance & Repair Components catalog, or, more simply, "The Parker Book." Available through Parker authorized full line distributors, the catalog provides the maintenance, repair and overhaul (MRO) market with the most complete range of components available from any single source. With 800 pages and over 8,000 parts, production of the catalog was a monumental task. We are currently in the process of developing the second edition of the catalog.
Creative Collection
Here's a small sampling of some of our latest work.
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Park Place International
Park Place International has chosen AMG to implement their upcoming advertising and public relations campaign. Park Place is the leading post-warranty information technology services provider in North America. They provide information technology hardware maintenance service agreements, remedial software support, and professional services. The campaign will focus on two distinct sectors of Park Place: Service and Health. The initial focus will be on regional direct mail and national PR for the Service side of the business, and direct mail and advertising for the Health side of the business. The Service side direct mail campaign will be implemented nationally over the next two years with online and print advertising support. In addition, we will work on creating literature, developing a style guide and planning internal promotions to assist Park Place throughout 2008.
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HCI Reports Successful 2007
Campaign Results
Healthcare Careers Initiative (HCI) - a partnership of Cuyahoga Community College, Cleveland Clinic, Cleveland Metropolitan School District and Employment Connection - recently reported the results of their 2007 campaign. AMG played a significant role in securing the results through the development of the brand’s identity and website, as well as a variety of advertising materials.
2007 HCI Goals:
To enroll interested and qualified Cleveland Clinic employees in two healthcare career education programs for career advancement.
- 2007 Nursing Cohort - 101.5% of the enrollment goal was achieved
- 2007 Radiography Cohort - 100% of the enrollment goal was achieved
To enroll interested and qualified Cleveland area school students in the Health Careers and Nursing Summer Exploration, a two-week, guided exploration of healthcare careers and opportunities.
- Summer Exploration Program (high school and middle school students) - 144% of the enrollment goal was achieved
To make the general public aware of the range of careers in the healthcare industry and to inspire them to take action by visiting the HCI website, an Employment Connection location, or enrolling in a career program.
- Career Advancement Training offered by Employment Connection - New classes are meeting 100% of the enrollment goal, in addition to waiting list interest.
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West Development Group
We are pleased to announce West Development Group, based out of LaGrange, Ohio, as a new client. West Development Group is a leader in the development of silicone and polyurethane foam technologies used in the roofing industry. AMG recently completed branding materials, including a capabilities folder/sample kit, brochures, sell sheets, website and more to launch West Development Group's environmentally friendly roofing products to architects, engineers, contractors
 and end-user audiences nationwide.
To further promote the launch, Dick West, WDG president, and Len Nowosadzki, AMG PR Director, met with 10 editors from Cleveland area publications during a press tour. Nearly every publication they met with published articles announcing WDG's new System 14™, including RSI and Rubber & Plastics News - both featured WDG products on their cover. We are currently in the process of planning another press tour with national publications.
In addition to the press generated by the media tour, AMG has written feature articles  and press
releases
that have
appeared
in both
print and online media such as Environmental Design and Construction, Sustainable Facility, Green Lodging News, Roofing Contractor, Builders Exchange, Properties and Architectural Products.
Visit www.wdgsilicones.com to learn more.
Case Western Reserve University Center for Imaging Research / Department of Radiology
AMG was recently selected to produce the CWRU Center for Imaging Research / Department of Radiology Annual Report. The Center partners with medical equipment providers to foster the development and study of new technologies for body scanning systems such as MRI and more. Located in Cleveland and throughout the United States, these providers together with dedicated professionals from the Center, are responsible and respected for their contribution to significant
advancements in medical research.
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